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Today marks 100 days to the Olympic Winter Games Milano Cortina 2026. As the athletes make their final push toward the start date of February 6th, 2026, the Official Timekeeper OMEGA is unveiling a special Speedmaster timepiece in honour of the occasion.
28 Oct 2025
This November, Geneva celebrates the 25th anniversary of the Grand Prix d’Horlogerie de Genève (GPHG), the Oscars of the watch industry. Critics, retailers, and experts in the field all participate by voting for their favoured watch in each category, and the awards are presented in an evening of glamour.
23 Oct 2025
In 1848, when Louis Brandt created his very first watches, his ambition was to produce the most accurate movements possible.
22 Oct 2025
BR-X3 Night Vision, the Advanced Time Instrument for Night Missions
21 Oct 2025
AG Heuer sets the pace for 2025 with two powerful new expressions of the TAG Heuer Carrera Extreme Sport collection. These timepieces continue to shape the brand’s modern motorsport identity, uniting function-driven design with elevated watchmaking.
16 Oct 2025
Parmigiani Fleurier proudly introduces the latest interpretation of its iconic Tonda PF Automatic, winner of the prestigious Grand Prix d’Horlogerie de Genève (GPHG) in 2022.
15 Oct 2025
Defying gravity is no metaphor at ZENITH, it is a patented reality that no other watchmaker has achieved. Introduced in 2008, the ZENITH Zero G stands alone in the world of haute horlogerie as the only wristwatch movement equipped with a gimbal-mounted “Gravity Control” escapement module, a breakthrough that neutralizes the effects of gravity on precision in real time.
15 Oct 2025
OMEGA unveils seven new models across four distinctive dials, each showcasing advanced ceramic engineering and precision finishing. Available on newly designed rubber or nylon straps, the collection represents years of technical refinement in case construction and movement development.
15 Oct 2025
Nearly six decades after the launch of the groundbreaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic.
10 Oct 2025
TAG Heuer and New Balance join forces to create the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe, designed for those who train with intent and purpose.
09 Oct 2025
TAG Heuer brings its fifth generation Connected watch to life as its most advanced connected watch the brand has created to date. It reflects a decade of continuous evolution, integrating Swiss watchmaking expertise, proprietary digital engineering, and a philosophy that places human experience at its center. This timepiece embodies TAG Heuer’s commitment to creating objects that resonate on both functional and emotional levels, supporting wearers in every moment of their journey.
09 Oct 2025
Drawing on nearly a century of aviation heritage, Longines expands its Spirit pillar with the new Spirit Pilot and Spirit Pilot Flyback designs for 2025.
03 Oct 2025