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Swiss luxury watchmaker TAG Heuer arrives at Geneva Watch Days 2025 with a powerful and diverse showcase that reflects the full depth of its creative and technical ambition. Across standout releases, the brand explores radically different watchmaking frontiers, united by one shared vision: pushing the limits of what is possible in design, engineering and storytelling.
04 Sep 2025
Its name intrigues. Its colour enchants. Its movement reassures. With the Endeavour Perpetual Calendar Smoked Salmon, H. Moser & Cie. truly elevates the essentials.
03 Sep 2025
From early September 2025, Parmigiani Fleurier launches in-store two new references of the Toric Petite Seconde. With these timepieces, the Maison continues the revival of a foundational pillar, embodying a watchmaking approach that is authored, refined, and consciously contemporary.
01 Sep 2025
Discover the new Breitling Pop-Up Store at The Starhill, Kuala Lumpur! Explore the refreshed Superocean Heritage collection, inspired by Hawaiian surf culture, and other iconic watches. Visit us from August 24 to November 30, 2025.
29 Aug 2025
A fragment of the universe, beating with time. ZENITH takes its most iconic modern chronograph to new heights, or rather, to new realms, with the introduction of the CHRONOMASTER Sport Meteorite.
29 Aug 2025
Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless.
28 Aug 2025
The new PanoMaticCalendar is a tribute to the passion of the artisans at Glashütte Original. With its cool, technical character and a touch of poetry, it is the perfect expression of the dual nature of the watchmaker’s craft.
28 Aug 2025
Last June, during the 55th edition of the Paris Air Show (Salon International de l’Aéronautique et de l’Espace – SIAE) at Le Bourget, Bell & Ross officially unveiled its partnership with the Rafale Solo Display, the Rafale’s official flight demonstration program operated by the French Air and Space Force. This collaboration further reinforces the connection between the brand and aviation professionals.
27 Aug 2025
This year for the very first time in more than 200 years, BOVET is introducing semi-precious stone dials, Malachite and Tiger’s Eye, in its Récital 12 collection, the House’s first timepiece ever on a bracelet.
22 Aug 2025
TUDOR is introducing a striking blue dial in the Royal range, courtesy of TUDOR Brand Ambassador Cheng Yi.
14 Aug 2025
What is the colour of time? Every year, the limited special editions of the Seventies Chronograph Panorama Date answer this question. In a square case with rounded corners – the epitome of futuristic design in the 1970s
14 Aug 2025
OMEGA expands its Seamaster Aqua Terra collection with striking new turquoise editions, introducing matt black ceramic bezels and integrated structured rubber straps—building on last year’s steel bracelet models. The fresh design comes in both 38 mm and 41 mm case sizes.
14 Aug 2025