20 Dec 2024
Danielle, from the acclaimed girl group, NewJeans, is the latest star to join OMEGA’s illustrious family. Wearing a Constellation in stainless steel and 18K Moonshine™ Gold for the global announcement, Danielle represents a youthful new addition to the iconic Swiss watchmaking brand.
Since releasing ‘New Jeans’, their million-seller debut album in 2022, NewJeans have become a genuine musical sensation. Their hit “Hype Boy” set a record as the longest-charting song by a female K-pop act on the Billboard Global 200, with tracks like “Ditto,” “OMG,” and “Super Shy” also making waves on the Billboard Hot 100. Their second EP, ‘Get Up’, peaked at number one on the US Billboard 200 and the group currently holds more than 6.4 million album sales to their name.
As part of the 5-member girl group, Danielle stands out with her own unique look and embraces life with both optimism and creativity.
Speaking about her new role with OMEGA, Danielle says, “For me, OMEGA is the most beautiful symbol of time. Their watches are so precise, but also colourful and radiant. They allow me to be myself and express my style in so many different ways. It’s amazing to be part of this brand and join a family with so many other inspiring names.”
Raynald Aeschlimann, President and CEO of OMEGA, says, “Danielle is full of energy and brightness. We’re so inspired by her positivity as well as her confident sense of style. It’s exciting to have Danielle representing OMEGA and we’re looking forward to a very joyful partnership.”
For her first photoshoot with OMEGA, Danielle wore a 28 mm Constellation timepiece (131.25.28.60.60.001). The stainless steel and 18K Moonshine™ Gold model features a PVD green dial with a distinctive swirling pattern along with 12 diamond indexes. She can also be seen wearing a Speedmaster 38 mm timepiece (324.15.38.50.63.001) in stainless steel, with a brown PVD dial and 52 sparkling diamonds around the bezel.
Get up close with the dynamic and thrilling OMEGA at Cortina Watch today or discover more online.